In the world of sports timing can play a major role in. It was the 2000 Sydney Paralympic Games, which began 20 years ago this week. Held in a time where there was a Paralympic movement was expanding and becoming more prominent.
The Sydney Games left a legacy that forever altered the way in. Which the games are conduct and the way Paralympic players train, prepare and compete. The very first officially sanction Paralympic Games held in Rome in 1960, one week following Rome’s Rome Summer Olympics.
A year after four years later, it the Tokyo Paralympics also follow the Olympics in the Japanese capital, however it would take another 24 years until that summer Paralympics along with the Olympics would be held within the same city in 1988. were held in Seoul, South Korea.
At Barcelona in 1992 The Paralympics were organize by the same committee that organize in the Olympics and attracted massive crowds, and also had a raucous atmosphere. It was 1996. Atlanta Paralympics widely seen as a failure of the organization however, they did bring in $39 million in sponsorships from corporations.
New Method Sports To Attract Crowds
The Sydney Paralympic Organising Committee (SPOC) set out to build on this tradition when it named expert sport event organizer Lois Appleby as its CEO.
Appleby was aware that the Olympics and Paralympics were required be able to peak twice in 2000 in order for the games in order to succeed. She worked tirelessly in conjunction with the Sydney Olympic Organizing Committee to make sure this was achieved and to maximize the resources that were available to SPOC.
The utilization of the same venues used for those used for the Olympics and the continued involvement of Olympic sports directors and event staff were crucial. This resulted in an unison event, with the same standard of presentation like the Olympics.
Another aim was to duplicate the crowds and the atmosphere of Barcelona. But, unlike Barcelona organizers, SPOC also needed income from ticket sales in order to balance its budget.
To draw large crowds to the events the organizers offered an day pass of A$15 per ticket. The idea was to ensure that crowds would be present at even minor sporting events, and crowds at the most popular events. The final events attracted 1.16 million fans, which is nearly 400,000. This is more than the pre-game forecasts.
Day passes or the day pass system proved extremely successful that it was adopted by the following two Paralympic host cities, Athens as well as Beijing.
Increased Awareness And TV Viewers Sports
To raise awareness and increase to increase support for the games SPOC also developed to increase awareness and support for the games, SPOC also created a Paralympic National Education Program that provided it to schools throughout Australia. The central element of the program connected athletes with schools to act by way of pen pals and through school visits.
In bringing awareness to the Paralympics at schools The games attracted around 340,000 schoolchildren from each state and territories.
As of 2012 London created its own education programmer after Sydney’s. In the past the organizers of the Tokyo Paralympics in collaboration with the International Paralympic Committee -have developed an international Paralympic training program.
It was also clear that the Sydney Games also resonated with millions of Australians via TV. In the event that Olympic television broadcaster Channel 7. Decided not to air this year’s Paralympics, ABC stepped in with a team of skilled commentators.
The ceremony that opened the show was a huge success in terms of ratings and the reaction to the daily. Highlights program was so overwhelming, the ABC had to make a concerted effort to increase the coverage.
Although the Sydney Paralympics had a tiny global audience on television however. Its success on broadcast in Australia has led to a worldwide growth to 1.7 billion. People watching in 2004, and nearly 4 billion viewers for the Rio Games in 2016. Rio Games.
Australia Creates A Plan For Success
Australia was the dominant team at the Sydney Paralympics with many golds (63) in total medals (149). The basis of this achievement was the creation of the Australian Paralympic Federation. In 1990 and the modern method it used for training, selection and preparation of its teams.
It involved a change from a disability-specific method to a more sport-specific. Approach instead of athletes training alongside others who had similar disabilities. They trained alongside other athletes in the sport they chose to play.
Paralympic athletes were force to settle for less, but. They got very little government funds compared to athletes who compete participating in Olympic sports.
The two seasons preceding to Sydney In the two years leading up to Sydney. It was the Australian Sports Commission provided just 4 million dollars to Paralympic athletes. From their entire Olympic Athlete Program budget of A$140 million. In addition, it was the Australian Paralympic Committee spent A$5.6 million on its Paralympic programs between 1999 and 2000.
Although funding was scarce however, the Australian team was the biggest support. Team ever put together for the Paralympics that was vital in the teams’ success. The goal was to duplicate the very best of Australia’s physically fit high-performance, high-performance training programs for each Paralympic sport.
In other words it was estimate that there were 100 support staff members for that Australian. Squad in Sydney than Atlanta the previous year. Coaching was an integral component in this. With almost two times the number of coaches in 2000 as compared to 1996.
Chris Nunn, head coach of the athletics team afterwards expressed his satisfaction with the manner in. Which the Australian strategy was implement. He informed that the Australian National Library’s Australian Paralympic History Project. My only regret was that we were unable to conquer the universe.